Poorly performing IT support services, hardware, software and networks may be costing your organization a bundle in terms of lost productivity, poor customer service, frustration, lost business and other issues negatively impacting company performance.
4) During your talk offer the realtors a valuable tool, gift or information that can only be obtained by giving you their business card. When you send the gift include an approach letter explaining you will be contacting them for a face to face meeting to discuss a USP that can increase their business.
Why do customers harbour this mentality? Perhaps because they get the impression that something is wrong with the products sitting there. They look at the few remaining products and wonder: is that product defective? Has it gone out of style? Are these the “bottom-of-the-barrel” leftovers? You might not know exactly what they’re thinking, but one thing is for certain – they’re not buying it.
If you want to know how you compare with your competitors, your customers can advise you. Many may not shop at a competing location, but others may have had an experience and are looking for a replacement. This is your opportunity to shine and find out why they did not like the competitor and why they decided to try your company. You need to be able to show that you are different from any competitors that you have.
Here you can see we don’t really want an answer to these questions – that would be too much information (TMI) about grand papa. We just want to inform clients of this new product and service that we offer, and we do it in the form of a www.talktowendys.com. Market research surveys get high readership. Clever, huh?
A TARP Worldwide report revealed that 96% of unsatisfied customers do not complain directly and 90% of them wont buy again. The report also showed that one unsatisfied customer will tell nine other people of their experience. It gets worse when at least one of those dissatisfied customers tell 20 other people of it!
Solutions may be as easy as getting your site administrator to swap out a few images (like those on your home page). Updating content can freshen your site too. If you are willing and able to do this yourself, then the result may be well worth the effort. Remember to create a supporting market announcement regarding the updated site. Send out emails to suppliers and clients who opted for these types of communications.