“We Buy Houses” Bandit Signs Don’t Work!

There are few things more thrilling then standing on a stage playing an instrument or singing your heart out, while watching the fans below having a great time — especially if a lot of them are of the opposite sex!

They told me they had never heard of such a thing. The course that I bought off e-bay informed me ahead of time that little to none of the realtors in my area would know about or even had heard of the process of wholesaling houses.

Message. In most cases, one your sign has caught someone’s eye, you have about two seconds to keep their interest. Your message should be short and sweet. Put the important stuff-the stuff that’s going to attract a potential customer’s attention- in big bold, eye catching letters. You can include other details in smaller print.

When you go to your local Austin Sign Shop ask how your signs will be manufactured. Ask what methods of production they have available. Ask how they would suggest that your custom sign design be produced.

Imagine you walk into a lawyers, or doctors office. You are about to spend thousands of dollars on their services. You walk up to the reception desk, and see their name, their image, the company brand in cheap plastic lettering, or worse yet, foam lettering on the wall. Does that give you a “solid” feeling? Or a “let’s just put something cheap up there” feeling? Now imagine you see a professional looking display. Solid cut metal? Maybe etched glass? What does that do for your confidence level?

Your brand is a work in progress. As you define it, I suggest you do the following. First decide what your passion is. What is it you love to make and sell? Second, decide if there is a market for it. Third, reign it in so the inventory isn’t too vast or varied. Lastly, figure out a niche market. Once you do this, you will have a much more focused brand and will be on track for defining your ideal customer.

Realize that it can take years to establish your brand. Years ago actors on Sesame Street used sang a song called “one of these things is not like the other” during which kids were asked to choose items that didn’t fit in to the rest of the ones displayed. Keep this in mind as you define and refine, filtering out products that should not be a part of your line. The better you are at doing this, the stronger your brand becomes.

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